Resources

Everything you need to know to grow your photography business.

Resources

Meta Ad Optimisation for Photographers: Maximise Your Budget

Previously, we've explored how to advertise on Meta from selecting the right ad formats to targeting and bidding tailored for your photography business. Now that your campaigns are running, it's time to shift focus from creation to optimisation! In this next guide, we will go deeper

Resources

Free eBook: Learn How to Price Up Your Photography Work

Have you ever felt unsure how much to charge for your photography services? Or have you wondered how to offer more to your clients without seeming too pushy? You’re definitely not alone. Pricing and upselling can be tricky, but they're essential for a successful photography business. That&

Resources

Practical SEO Guide for Photographers

Search Engine Optimisation (SEO) might initially appear secondary for photographers, who often rely heavily on visual appeal and word-of-mouth to grow their business. However, in a digital world where countless photographers are competing for attention, SEO has become an indispensable tool for standing out. The online visibility of a photography

Resources

Instagram for Photographers: Grow Your Photography Brand

Instagram is one of the leading visual-first platforms for photographers to showcase their work, reach potential clients, and improve their professional visibility. According to Statista, it has over 2 billion active monthly users and an average reach of 2000 per image which underscores Instagram's enormous global user base.

Resources

How to Advertise Your Photography Business on Meta

Discover effective Meta advertising strategies for photographers in this comprehensive guide. From ad formats to optimisation, read up on strategies tailored specifically for photography businesses.

Resources

Bridging the Gap: How to Balance Artistic Passion and Business Success in Photography

Discover how to merge your love for photography with savvy business practices using the best photography business management software and tools.

Productivity

Best Digital Tools for An Efficient Photography Workflow in 2024

Photography business management software streamlines the operational aspects of a professional photographer's business. These tools handle a wide range of tasks, from website management and scheduling bookings to client relations and marketing. They also assist with payments, portfolio management, and storage. Whether you're starting a new

Resources

The Professional Photographer's Guide to Time Management

As a professional photographer, you're all too familiar with the fact that time is a limited commodity. And as a business owner, your daily tasks may seem endless. Balancing client management, shoots, editing and admin work of running a business requires a lot of skills in time management.

Resources

5 Tips For Building A Killer Photography Portfolio

You may have hundreds or thousands of photos or photoshoots under your belt but without a standout portfolio, how can you attract more clients and show them you are the right photographer they're looking for? Just going through and shortlisting your favourites is unfortunately not enough to create

Resources

How to Make Money with Outdoor Photoshoots

There's a common misconception that without a studio, photographers are limited in what services they can offer. But let's debunk that myth right here and now!

Resources

8 Tips for Surviving the Busy Photography Season

As the vibrant colours of spring is beginning to emerge slowly, so does the busy season for photographers. Here are 8 insider tips to survive the season!

Resources

Why Workflows Are Essential for Your Photography Business

As photographers, you're drawn to your craft by a love for capturing moments and creating memories. As many sooner or later find out, running a photography business is more business than photography. Instead of spending the majority of their time behind the camera, they found themselves behind a

Resources

3 Ways to Make More Money from Your Existing Clientele

Are you looking for ways to boost your revenue without constantly chasing new leads? Many photographers believe that the only way to make more money lies in getting more clients. However, the secret to reaching their revenue targets could be within reach—existing clients. Being able to effectively leverage your

Resources

3 Ways of Differentiating Your Photography Business in a Competitive Market

With the increasing number of individuals aspiring to become photographers and the continuous advancements in digital photography, the barriers to entry in the field have significantly lowered. While this increased accessibility has fostered more avenues for creative expression, it has also resulted in market saturation. Photographers can no longer simply

Resources

10 Tips to Help Your Clients Feel Confident in Front of the Camera

Helping your clients feel confident and safe in front of the camera is incredibly rewarding. When their confidence shines through in their photos, it yields truly genuine and captivating outcomes. While it might be challenging at first, recognising and addressing any anxiety your clients may have is essential to achieving

Resources

Mastering Customer Reviews to Grow Your Photography Business

When was the last time you made a purchase without first checking reviews? In today's digital age, customer feedback has become a potent tool for business growth, and the photography industry is no exception. Client reviews can make or break your photography business too. Social proof has the

Resources

3 Common Business Mistakes Photographers Make and How to Avoid Them

Explore three common business mistakes that photographers frequently make and get practical tips to steer clear of these pitfalls.

Resources

Why Every Photographer Should Offer Mini-Sessions Photo Shoot Experience

Discover why and how to leverage mini sessions to engage with clients and attract potential customers!

Resources

The Ultimate Guide to Creating a 5-Star Photography Client Experience

Unlock the secrets to delivering an unforgettable 5-star photography client experience that sets you apart from the competition!

Resources

How to Improve Your Photography Business Using a Simple 3-Step Method

Now that the pressure of January is behind us, it's time to shed the "new year, new me" mantra to do your business review. Whether this is your first time considering a review or you've already done it in January, these tips will help

Resources

Marketing For Photographers: 5 Easy & Quick Ideas to Try in 2024

In 2024 where visual content is king and competition is fierce, photographers need to stay ahead of the curve with effective marketing strategies. In this article, we'll explore five easy-to-implement yet highly effective marketing ideas tailored specifically for photographers. These ideas are designed to boost your online presence

Resources

Upselling for Photographers: Tips to Boost Your Photography Business

For many photographers, their passion fuels creativity but it's the business acumen that helps the business thrive. Through a recent survey, we uncovered a startling reality. For 60% of photographers, the idea of upselling—offering additional products or services to clients— remains an untapped goldmine. Upselling extends far

Resources

How Can the Right Software Help Photographers and Clients?

Discover how the right software can transform photography businesses, enhancing client relationships and streamlining operations.

Resources

Photography Business: 5 Essential Skills You Need for Success

Are you looking to turn your love for photography into a thriving business? If so, you’re in the right place! Making the jump from passion to career is a fulfilling yet complex journey that goes beyond capturing breathtaking images. While the prospect is exciting, you need to embrace both

Resources

How to Attract More Photography Clients in 2024

Capturing the perfect shot is just the beginning of building a successful photography business. Attracting clients to your photography business might seem like a challenging task, but fear not – we've got you covered. In this guide, we'll explore various strategies to help you generate more photography